With the rising demand for at-home skincare, plastic body brushes have become a common bathroom tool, thanks to their durability and easy-to-clean advantages. Different types of plastic body brushes have better brush head designs and more functions, so they can exactly meet specific needs like exfoliation, massage, and moisturization. Data from an e-commerce platform in 2024 shows that segmented functional plastic body brushes make up 78% of total sales. That’s a 45% increase compared to basic models, and this makes choosing the right type important for improving skincare effectiveness.
This plastic body brush focuses on "physical exfoliation" and uses nylon bristles with a diameter of 0.15 mm and a density of 300/cm². It has moderate hardness (Shore hardness 50-60D) and can achieve deep cleansing. Some products feature an arc-shaped brush head that fits curved areas like the back and elbows, boosting exfoliation efficiency by 60% compared to manual washcloths.
Tests by a brand show that using this brush twice a week reduces keratin buildup by 35% and improves skin roughness. It is suitable for people with oily skin or keratosis pilaris, accounting for 32% of the plastic body brush market.
Centered on "muscle relaxation," the massage-type plastic body brush has a brush head combining silicone contact (5mm diameter) and plastic bumps, arranged in a spiral pattern to stimulate acupuncture points during massage. Some long-handled models (35cm in length) allow easy back cleaning; pressing the brush can deeply relax shoulder and back muscles, with users reporting a "70% reduction in muscle soreness" after use.
Ideal for people with sedentary lifestyles or post-workout care, sales of this type grew 58% year-on-year in 2024, becoming a popular choice among office workers.
Designed for dry skin, the moisturizing plastic body brush adds "lotion guide grooves" to its brush head. When used after applying body lotion, the grooves evenly spread the lotion and promote absorption. The brush uses soft plastic bristles (Shore hardness 30-40D) to avoid damaging dry skin, and its rounded brush head edges prevent stinging during use.
A skincare survey shows that pairing this brush with body lotion increases absorption efficiency by 45% and boosts skin moisture content by 28%. It is suitable for people with dry skin and skincare needs in autumn and winter.
This type has both "cleansing and massage" functions. You can use it dry for exfoliation, or wet with body wash for cleaning. The brush head is made of waterproof PP material. It has a sealed connection (IPX7 waterproof rating), so mold doesn’t grow in the bathroom. Some models have replaceable brush heads (both exfoliating and massage heads), and this gives better value for money.
It’s suitable for the whole family. It makes up 29% of the market and is the first choice for beginners.
| Type | Core Function | Brush Head Features | Target Users | Market Share |
|---|---|---|---|---|
| Cleaning & Exfoliating | Deep exfoliation, improves roughness | 0.15mm nylon bristles, 300 bristles/cm² | Oily skin, keratosis pilaris sufferers | 32% |
| Massage & Soothing | Boosts circulation, relieves muscle soreness | Silicone + plastic bumps, spiral arrangement | Sedentary people, sports enthusiasts | 39% |
| Moisturizing & Nourishing | Aids lotion absorption | Soft bristles + lotion guide grooves | Dry skin, autumn/winter skincare users | 10% |
| Dry-Wet Dual-Use | Dual function (cleansing + massage) | Waterproof material, replaceable brush heads | Whole family, beginners | 29% |
Right now, plastic body brushes are changing to be more "refined":
Children’s models use ultra-soft bristles (Shore hardness 20D). This keeps them from scratching delicate skin.
Eco-friendly models use recycled plastic materials. This fits the green consumption trend.
Innovative products like these already make up 18% of sales. To fully use the skincare value of plastic body brushes and get effective at-home care, users should choose the type that fits their skin type and needs.
